I will do this by utilizing my relationships in the real estate
community, through extensive advertising means, and by marketing
your home on NWMLS database and JohnLScott’s award-winning Website.
The marketing program that maximizes exposure to your home
begins:
JohnLScott.com/5DigitCode(Digital Photos, Scottline, Virtual
Home Tour), Home Search, Flyers, Broker’s Open, Open House, 100%
Marketing Reach - *Every Agent of Every Company, Every Buyer in the
Market.
Advertising:
I will use print advertising, such as Seattle Times and
Home&Land Magazine to market your home to all potential buyers in
the market.
Internet:
The Internet is the best marketing tool in the history of real
estate. As such, I will use JohnLScott’s award-winning Website to
market your home to thousands of homebuyers who visit JohnLScott.com
every day.
My Relationships:
Through the relationships that I have with other Realtors, I will
act as your home’s portal to the rest of the real estate community,
marketing it to agents and their buyers
Location is the single most important
factor in determining the value of your home.
Competition
Prospective buyers compare your property
against competing property. Buyers will perceive value based
upon properties that have sold or are available in the area.
Timing
Property values are affected by the current
real estate market. As the real estate market cannot be
manipulated, a flexible marketing plan should be developed which
analyzes the current marketing conditions and individual
features of the property.
A property attracts the most excitement and
interest from the real estate community and potential buyers
when it is first listed; therefore, it has the highest chance of
a sale when it is new on the market.
Condition
The condition of the property affects the
price and speed of the sale. As prospective buyers often make
purchases based on emotion, first impressions are important.
Optimizing the physical appearance of your home will maximize
the buyer’s perception of value.
Price
Pricing your home properly from the
beginning is an important factor in determining the length of
time it will take to sell your home. Reviewing this home
marketing plan will assist you in determining the best possible
asking price.
The Risks of Overpricing
A high price on your home can make
other homes seem more attractive and can actually help sell your
competition.
Fewer sales associates will show
your home to fewer prospects.
One thing
is always true - you never get a second chance to make a first
impression. That's why the first impression your buyer has of
your home is critical to how the whole transaction goes, or even
if a transaction will take place.
What's
the first impression your buyer has of your home? Is it
inviting? In good repair? Clean? Attractive?
Buyers
tend to judge homes by cost and "move-in" quality - the less
they have to do to move-in, the better and the more they are
willing to pay. A home that looks like a lot of work will cause
the buyer to make a lower offer or none at all.
At the
same time if you follow these simple advises below it can help
you sell the house faster and actually increase it’s value on
the market.
What
can you do to assure that your home makes the best "first
impression"?
·
Polish the front door knob, wash the glass/door and sweep front
step area
·
Clear away any debris or clutter from front door, inside and
outside area to make entry to home seem more spacious and to
allow freedom of movement for more than one person.
·
Open windows daily for a few minutes to exchange stale air
and/or cooking odors, mildew/moisture from hot showers and
laundry.
·
Switch low-watt bulbs to high-watt bulbs while selling, and turn
all lights on (even for daytime viewings).
·
If you are at work during the day, leave a radio on and turn on
a couple of lights to make your home even more inviting.
·
If you've had stale odors in the basement, due to rooms being
closed over long periods, strategically locate an open bag of
real charcoal, or large bags of baking soda, to absorb smells
and help keep the air fresh.
·
Wipe clean all kitchen doors on cabinets, then wipe an
oil-soaked cloth over real wood to freshen appearance.
·
Empty kitty litter trays "daily" while selling your home. Buyers
find full trays very offensive.
·
Pack anything you won't use between now and moving day. Store
boxes out of the way of traffic areas.
·
Rearrange furniture so as to make rooms look more spacious, and
to create areas that are easy to pass without knocking over
ornaments, etc.
·
Open dark drapes or blinds to lighten and brighten rooms.
·
Replace washers in drippy taps.
·
Play nice dinner music so buyers feel free to speak without
being overheard.
·
Be pleasant but don't volunteer information unless the agent
asks for your help. Agents don't like to be followed about while
showing your home.
·
Make a list, for your own agent, of all the reasons this home
appealed to you when you bought it. This will be a helpful tool
when re-selling it, possibly
·
Some people are allergic to pets or are frightened of pets. Keep
your pets outside, or in a sectioned off area while guests are
viewing. Besides, pets are valuable family members, too, and we
would want Rover to get away on us.
·
If you have unusual pets, eg. lizards, ferrets, snakes, pet
rats, etc. board them out or get a pet sitter (at grandma's?)
until your home is sold. Most agents (or buyers) are terrified
and will not show your home a second time. As, well word spreads
like wildfire throughout the real estate community, to stay
away.
·
Keep perfumes, air fresheners and smoke to a minimum, as many
people, today, have life-threatening allergies.
·
Keep kitchen sparkling clean - and counters free of medications,
pill bottles, and anything that small children could
accidentally get their hands on while visiting during the time
their parents are in your home. (safety first)
·
Valuables such as jewelry, money, Doulton figurines - should be
kept out of easy reach or put away completely while selling your
home; also, collectibles such as weapons, guns, knives or
anything that may be dangerous.
·
An agent should be present at all showings. Do not invite
complete strangers into your home. Just because your home is on
the market, it is not an open-door invitation to the public to
arrive unannounced. Call your agent.
·
Now after doing all that, pretend you are a buyer and that you
have never seen your home before. Would you buy? Why not? If you
have any why not's left, take the time to fix them.
You can
also create a favorable first impression by getting an
inspection performed on your home. This will not only bring
attention to problems the home may have, which will assist you
in making your disclosure and enable you to make repairs, it
will give you a punch list to complete before your buyer can
find the problems.
Your
buyer is sure to be impressed, and will know by the condition
and care of the home, that your top-dollar asking price is more
than fair.
